/* The Social Creative Co. -- one look, deliberately light: cream ground, blush blocks, black type.
   Display: Bodoni Moda (high-contrast, a little fashion-editorial). Body: Figtree. */
:root {
  /* sampled from McKenzie's logo */
  --cream: #f8f3ef;
  --cream-deep: #f0e6df;
  --blush: #ead6ce;
  --blush-deep: #cfa79a;
  --ink: #292929;
  --ink-soft: #5b5654;
  --line: rgba(41, 41, 41, .14);
  --f-display: "Playfair Display", "Didot", "Bodoni 72", Georgia, serif;
  --f-body: "Montserrat", "Avenir Next", "Segoe UI", system-ui, sans-serif;
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--cream); color: var(--ink); font: 400 16.5px/1.65 var(--f-body); -webkit-font-smoothing: antialiased; }
a { color: inherit; }
a:focus-visible, button:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; border-radius: 2px; }
.wrap { max-width: 1120px; margin: 0 auto; padding-inline: 20px; }

/* nav */
.nav { display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding-block: 22px; }
.mark { display: block; line-height: 0; }
.mark img { height: 96px; width: auto; max-width: 100%; }
.nav ul { list-style: none; display: flex; flex-wrap: wrap; gap: 22px; margin: 0; padding: 0; font-size: 15px; }
.nav ul a { text-decoration: none; }
.nav ul a:hover { text-decoration: underline; text-underline-offset: 4px; }

/* hero */
.hero { padding-block: 56px 72px; display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: 48px; align-items: center; }
.eyebrow { font-size: 13px; letter-spacing: .22em; font-weight: 300; text-transform: uppercase; color: var(--ink-soft); margin: 0 0 18px; }
h1 { font: 700 clamp(40px, 6.2vw, 76px)/1.03 var(--f-display); letter-spacing: -.02em; margin: 0; text-wrap: balance; }
h1 em, h2 em { font-style: italic; font-weight: 500; color: var(--blush-deep); }
.lede { font-size: 19px; color: var(--ink-soft); max-width: 52ch; margin: 24px 0 32px; }
.cta { display: inline-flex; align-items: center; gap: 10px; background: var(--ink); color: var(--cream); text-decoration: none;
  padding: 15px 26px; border-radius: 999px; font-weight: 600; font-size: 16px; transition: transform .15s ease; }
.cta:hover { transform: translateY(-1px); }
.cta-note { display: block; margin-top: 14px; font-size: 14px; color: var(--ink-soft); }
.cta-note b { color: var(--ink); font-weight: 600; user-select: all; }

/* the hero card: a slice of a real weekly report */
.report { background: var(--blush); border-radius: 22px; padding: 26px; display: grid; gap: 16px; transform: rotate(1.2deg); box-shadow: 0 24px 50px -30px rgba(20,17,17,.45); }
.report-h { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; font-size: 13px; letter-spacing: .08em; text-transform: uppercase; }
.report-h span:last-child { color: var(--ink-soft); }
.report-big { font: 500 46px/1 var(--f-display); }
.report-big small { display: block; font: 400 14px/1.4 var(--f-body); color: var(--ink-soft); margin-top: 8px; }
.report-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; }
.report-grid div { background: var(--cream); border-radius: 12px; padding: 12px; }
.report-grid b { display: block; font: 600 22px/1.1 var(--f-display); font-variant-numeric: tabular-nums; }
.report-grid span { font-size: 12px; color: var(--ink-soft); }
.up { color: #2f6b45; font-weight: 600; font-size: 12px; }
.report-foot { font-size: 12px; color: var(--ink-soft); }

/* sections */
section { padding-block: 72px; }
.band { background: var(--blush); }
.band-cream { background: var(--cream-deep); }
h2 { font: 700 clamp(30px, 4.2vw, 48px)/1.1 var(--f-display); letter-spacing: -.015em; margin: 0 0 14px; text-wrap: balance; }
.sub { color: var(--ink-soft); max-width: 60ch; margin: 0 0 40px; font-size: 18px; }

.platforms { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 0; border-top: 1px solid var(--line); }
.platform { padding: 22px 22px 22px 0; border-bottom: 1px solid var(--line); min-width: 0; }
.platform h3 { font: 600 20px/1.2 var(--f-display); margin: 0 0 8px; }
.platform p { margin: 0; color: var(--ink-soft); font-size: 15.5px; }

.included { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 14px 40px; margin-top: 48px; padding: 0; list-style: none; }
.included li { padding-left: 26px; position: relative; }
.included li::before { content: ""; position: absolute; left: 0; top: .55em; width: 12px; height: 12px; border-radius: 50%; background: var(--blush-deep); }
.included b { font-weight: 600; }

.split { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 56px; align-items: start; }
.measures { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; }
.measures li { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 2fr); gap: 16px; padding: 16px 0; border-bottom: 1px solid var(--line); }
.measures li:first-child { border-top: 1px solid var(--line); }
.measures b { font-weight: 600; }
.measures span { color: var(--ink-soft); font-size: 15.5px; }

.steps { list-style: none; counter-reset: s; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 28px; }
.steps li { counter-increment: s; min-width: 0; }
.steps li::before { content: counter(s); display: grid; place-items: center; width: 42px; height: 42px; border-radius: 50%;
  border: 1px solid var(--ink); font: 500 20px var(--f-display); margin-bottom: 14px; }
.steps h3 { font: 600 20px/1.2 var(--f-display); margin: 0 0 6px; }
.steps p { margin: 0; color: var(--ink-soft); font-size: 15.5px; }

.who { display: flex; flex-wrap: wrap; gap: 10px; margin: 0; padding: 0; list-style: none; }
.who li { border: 1px solid var(--ink); border-radius: 999px; padding: 8px 16px; font-size: 15px; }

.contact { text-align: left; }
.contact .cta { margin-top: 8px; }
.founder { margin-top: 28px; color: var(--ink-soft); font-size: 15.5px; max-width: 56ch; }

footer { padding-block: 36px; border-top: 1px solid var(--line); font-size: 14px; color: var(--ink-soft); }
footer .wrap { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; }

/* legal page */
.legal { max-width: 760px; padding-block: 24px 80px; }
.legal h1 { font-size: clamp(36px, 5vw, 56px); margin-bottom: 8px; }
.legal .updated { color: var(--ink-soft); margin: 0 0 36px; }
.legal h2 { font-size: 26px; margin: 40px 0 10px; }
.legal p, .legal li { color: var(--ink); }
.legal ul { padding-left: 22px; display: grid; gap: 6px; }
.legal .note { background: var(--blush); border-radius: 14px; padding: 16px 18px; }

@media (max-width: 820px) {
  .hero, .split { grid-template-columns: 1fr; gap: 36px; }
  .hero { padding-block: 28px 56px; }
  .report { transform: none; }
  section { padding-block: 56px; }
}
@media (max-width: 420px) {
  .report-grid { grid-template-columns: 1fr 1fr; }
  .measures li { grid-template-columns: 1fr; gap: 4px; }
}